Kate Jenkins is the Founder and Director of Be Your Brand. Kate has more than 15 years experience leading award-winning campaigns and brand transformation projects for iconic brands including Singapore Airlines, British Airways and the Sydney Opera House.

Kate applies what she's learned from working for some of the world's biggest brands to helping small businesses and startups make a big impact. 

Kate is on a mission is to help more people and brands discover their purpose so they can take their business or career or ideas to the next level. By purpose, we mean brands and people, that have a bigger cause or belief at the centre of everything they do, and their values guide how they operate. Purpose-driven brands make a bigger impact on their customers, clients and employees.